The Elevator Pitch

19 07 2010

31 Days to Build a Better Blog – Day 1

No, I’m not trying to get an elevator company to sponsor me (although if Otis is interested, I have significant elevator-riding experience). For those of you who don’t know what an Elevator Pitch is, let’s turn to our good friend, Wikipedia:

An elevator pitch or elevator speech is an overview of a product, service, person, group or organization, or project and is often a part of a fundraising, marketing communications, brand, or public relations program. The name “elevator pitch” reflects the idea that it should be possible to deliver an elevator pitch in the time span of an elevator ride, or approximately thirty seconds to two minutes.

There are two forms of the elevator pitch: the short pitch and the long pitch. Today I’m simply going to share my short pitch, because that took me long enough (an entire day to decide where I’m going and why I’m doing it) and I’d like to, you know, spend time with my family.

During the next week I’ll work on my long pitch and share that with you, since I’m sure you’re dying to hear what I have to say. It’ll probably have a bit in common with my “All About Me” page, so if you haven’t read that recently, go check it out. I updated it last night. I’m crazy like that.

I’m curious to hear any thoughts or impressions on my short pitch. It’s certainly not set in stone, so my delicate feelings won’t be hurt (much) if you don’t like it. Now that I’ve built it up, here’s the pitch:

“I help people embrace their flaws by constantly displaying my own.”

Do I enjoy writing? Of course. But ultimately, the real payoff in this is when readers tell me I struck a chord, I made them think, or I helped them laugh. That’s why I do this. Whether or not I succeed…well, you’ll have to let me know.

*Today, I have succeeded in making the WordPress Proofreader feel good. My work here is done.