Dudes. We need to have a serious talk.
I like to watch TV. It’s pure escapism. It helps me get to my happy place. Want to know what takes me away from my happy place? Jamie Lee Curtis discussing her bowels.
I understand that irregularity can be a real problem, and I’m okay with commercials that discuss remedies. But listening to entire conversations? “I ate so much rich food and I was irregular.” No. NOT okay, Dannon.
When you first came out with Activia, I was willing to put up with the ads. I figured you’d do your thing (hee), get the word out there, and then return to commercials that don’t discuss the state of people’s intestines. How wrong I was! You’ve now moved into the realm of personal testimonials, supposedly from real people who look ridiculously comfortable to be on national television. Of course, I guess they’d have to be pretty comfortable to get in front of a camera and discuss their bowel habits.
And while we’re chatting, I just have to ask: Do you really think it’s a super idea to keep up with these ads when you recently settled a lawsuit to the tune of 35 million dollars? A lawsuit that claims your yogurt doesn’t do what you say it does?
I’m just sayin’. Food for thought.
P.S. Bifidus Regularis? Really? I’m supposed to think that’s a super-scientific thing?